Summer 2003


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School Fruit Pilot – London

Alison Stafford
5-A-Day and Fruit Scheme Coordinator for London
Department of Health
A resounding success
Over 280,000 four to six year old school children in London are enjoying a free piece of fruit every day as part of the lottery-funded School Fruit Pilot programme. Across the capital almost 90 per cent of children in this age group are receiving a variety of fruit (apples, pears, satsumas and bananas) and are benefiting from the early development of healthy eating habits.
London was the second region to benefit from the scheme, launched in October 2002 by the Department of Health and funded by the largest of the lottery distributors, the New Opportunities Fund. There are a number of boroughs in London that have already achieved the 100% target for eligible pupils receiving their fruit. These are: Greenwich – 10,560 pupils; Haringey – 11,205 pupils; Hammersmith & Fulham – 4,975 pupils; Enfield – 12,609 pupils.
10% still to join
However, some schools are still missing out on the opportunity to give children a daily portion of free fruit. Those schools are now being urged to join the scheme that currently sees 1.4 million pieces of fruit distributed across London each week.

Many of the schools that haven’t joined already have systems for distributing or selling fruit to their pupils. Others have not joined due to a perceived increase in workload for their staff, which has not been the case for the schools involved. Schools that took part in a recent survey were enthusiastic about the scheme and felt that it was an easy scheme to manage with minimal paperwork and form filling.

Small scale to large scale
The National School Fruit Scheme (NSFS) was first devised as part of the NHS Plan, published in July 2000. The scheme was initially piloted in 500 schools throughout England from Autumn 2000. The current large-scale pilot is a region-by-region roll out that started in the West Midlands in May 2002, followed by London in October 2002, the North West in January 2003 and the East Midlands in May 2003. Further regional roll out is planned. £42 million from the New Opportunities Fund has been committed from May 2002 to March 2004.


Avondale School The Royal Borough of Kensington and Chelsea
Fruit supply and distribution
In the original pilot areas, various fruit supply options were set up using different distributor companies. These were evaluated and informed the scale up of the scheme. During the scale up, separate tenders for the supply and the distribution of fruit were issued to cover each region. Key requirements included continuity of supply, food safety, traceability and quality management.

The Department of Health is keen to promote sustainable procurement whilst remaining within existing procurement law and securing value for money. Other supply and distribution models are being considered. Vegetables are also being integrated into the scheme.
 

Sue Atkinson, Director of Public Health for London says: “I am delighted that schools in London have shown such commitment to making sure 4-6 year olds get a piece of fruit each day. Particularly those areas reaching 100% of this target group.” She adds: “The benefits of developing healthy eating habits as a child are immeasurable. The risk of developing a serious illness in later life is greatly reduced by having a healthy diet throughout your childhood. Current evidence suggests that one in five children do not eat any fruit in a week. Those children benefiting from the scheme will also benefit in the longer term. “I would encourage those schools that are not participating in this scheme to sign up now and provide the same benefits for their pupils.”


Summer 2003 Newsletter Page Six


Health Education Trust

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enquiries @HealthEdTrust.com / For Joe Harvey: het@joeharvey.fsnet.co.uk